About
About The Site
Iconofy is a play on words for me and the fact that everything we do these days seems to be turned into some kind of digital representation, either of ourselves, our lives or our environment.
ICONIFY: Definition: in computing, to make into an icon; to reduce to the size of an icon
About The Author
Scott has been working in the digital industry since the launch of both the IBM PC and Apple Macintosh. He was there before the digital big bang, before the beginning of time as we know it: before Netscape. He is a digital media pioneer. Over the past thirteen years he has worked in and co-owned some of Australia’s leading digital agencies, including Big Hand Asia Pacific, Brainwaave Interactive and MediaZoo.
He has trained various companies in technical solutions, and worked as a managing consultant for cultural change in organisations contending with a technology shift.
Scott has worked on some of the country’s leading-edge solutions, such as the Games Information Portal for the Australian Olympic Co-ordination Authority, and is a pioneer in the Australian streaming media industry. He continues to focus on effective management of channel strategies and helps drive customer’s digital and cross media solutions.
Today he works with CNET Networks Australia’s business strategy team to extend its brand, with a specific focus on the development of effective strategies that reflect the best practice for convergence. These include online broadcast, mobile technologies and traditional media broadcast plays. His breadth of experience enables CNET Networks Australia to strengthen its media solution by developing both short and long term channel strategies, enabling them to realise their goals while achieving a strong return on investment.
Contacts and Web Sites:
Independent Web Site: One In Ten Productions Pty Ltd
email: contact [at] oneintenproudctions dot com dot au
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